RRJ#4

April 15, 2010
Business
Google earnings soar 38%
Reference
Ellis, Blake (2010, April 15). Google earning soar 38%. Retrieved April 15, 2010, from CNN.com
http://money.cnn.com/2010/04/15/news/companies/google_earnings/index.htm


Summary:
Google made a great profit in the first quarter of 2010, which is beyond the budget of analysts. Advertising is the vital reason of lifted sales. Next, Google will force on innovation that is a basic function of increasing future business. Google has already increased hiring in the first quarter of 2010 and they are going to hire in the next three quarters. Google in mainland China moved to Hong Kong because of the dispute with Chinese government, but Google say that this is a correct decision and would not affect the future of Google in China. The mobile introduced by Google is a profitable business for them; thus, Google will continue research in this area. Buying AdMob provided display of advertise technology for mobile internet sites, which is another benefit to help Google make the achievement in the first quarter. The CEO of Google will not participate in the company’s earnings call. Although Google earnings soared a lot, shares of Google have been down. Yahoo and Apple, competitors of Google, will announce their first quarter earnings results soon.

Reference:
After I read this article, I thought IT is a never-declining industry. But innovation is the source of keeping going. If I were the leader of Google, I would invest heavily in the development of new projects and that would force to find and force the finding of creative talents. The mobile produced by Google took credit from people, which is a good example of innovation. Eric would not participate in the company’s earnings call, which makes me remember ex-CEO of Google in China—Kaifu Li. I recognized him two years ago from a TV program. He led his Google team to work very well, and gave them good treatment. Everyone is happy to work with him. I have wanted to be an employee of Google with Kaifu since that time. A giant company should have such a charming person to lead. On the other hand, China is a country with a large populations. There are many people who use the internet. Thus, Google should never give up developing in China. From personal view, I think Google is better than Baidu, which is a website similar to Google. Some sources of Baidu link with Google, and sources of Google are more comprehensive and truthful. Baidu has many personal opinions. As for Yahoo and Apple, I seldom use them in China, because their systems are not perfect in China.

Vocabulary
1. soar—rises very quickly
2. quarterly—three monthly
3. trump— to be better than anything else
4. revenue—income
5. surge—grow up dramatically
6. acquisition—pursue
7. committed—promise
8. investment— the act of investing money in something
9. innovation—creation
10. aggressively—not friendly
11. infrastructure—basic facility
12. dispute—argument
13. censorship—check by policy
14. disclose—tell some vital information
15. acknowledge—to accept that something is true